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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? (Choose two.)

A) Use the Import Wizard to point to rename the file on the Enhanced SFTP.
B) Ensure the file to be imported is in the Import Folder on the Enhanced SFTP.
C) Change the file format from "comma separated value" to "tab delimited."
D) Ensure the name of the file in the Import Activity matches the file name on the SFTP.

2. Which combination of audiences can be selected in the recipient section for a specific Send?

A) Contacts or Audiences
B) Lists and Audiences
C) Lists and Data Extensions
D) Lists or Data Extensions

3. An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?

A) Data Filters
B) SQL Query Activity
C) Contact Builder
D) Audience Builder

4. A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers

A) In Einstein content
B) Audience segmentation
C) Dynamic content
D) Specialized content
E) In Personalization strings

5. Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?

A) System Preferences
B) Subscriber Key
C) Primary Key
D) Subscriber Attributes

Solutions: