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GCCC Strategic Communication Management Professional Sample Questions:

1. An executive of the company has been accused of wrongdoing. What should be the communication manager's appropriate sequence of actions to address this situation?

A) Contact media to schedule a press conference, refer to the crisis plan for a messaging strategy, assemble employee town hall, and issue a statement through the wire.
B) Issue a statement through the wire, contact media to schedule a press conference, refer to crisis plan for messaging strategy, and assemble employee town hall.
C) Refer to the crisis plan for a messaging strategy, assemble employee town hall, contact media to schedule a press conference, and issue a statement through the wire.
D) Assemble employee town hall, refer to the crisis plan for a messaging strategy, issue a statement through the wire, and contact media to schedule a press conference.

2. Which step should come FIRST when developing a communication strategy?

A) Planning the measurement approach to demonstrate impact
B) An analysis of the business environment and the needs of the organization
C) Identifying the key messages to communicate to audiences
D) Determining the goals and objectives of the communication strategy

3. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Securing ad space in the most relevant media
B) Informing opponents of the project about the project's environmental benefits
C) Developing awareness of the project among new audiences
D) Providing the community and media with a fact sheet about the project's benefits

4. Which of the following is the MOST important role in strategic communication during digital transformation?

A) Employee engagement surveys
B) Technology training plans
C) Change management communication
D) Selection of communication tools

5. To lower the risk of damage to reputation, a proper crisis communication strategy MUST:

A) focus on signal detection, preparation and prevention, damage containment, business recovery, and analysis to elicit learnings.
B) prepare for a broad range of crises and the financial, organizational, and technical factors.
C) consider cultural, human, safety, organizational and technical factors, and take into account all company stakeholders.
D) focus on crises common to the industry of the organization and the media management plan.

Solutions: