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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question 1

Which visualization do you choose for retention or churn analysis?
Response:

A. Histogram
B. Donut
C. Flowchart
D. Cohort table

Question 2

Which settings should be enabled when analyzing data for customer segmentation?
(Select two.)
Response:

A. Enable Real-Time Data Refresh
B. Use Profile Merge Policies
C. Apply Event Filters for Specific Actions
D. Schedule Data Ingestion Checks

Question 3

A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:

A. The attribution model gives more credit to early touches
B. The attribution model prioritizes paid channels over organic
C. The lookback window for the orders is too short
D. The attribution model gives more credit to later touches

Question 4

In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A. Conversion Metric Cohort
B. Rolling Calculation
C. Latency Table
D. Custom Dimension Cohort

Question 5

Which Adobe CJA features support audience segmentation in reporting?
(Select two.)
Response:

A. Campaign Execution Module
B. Segment Overlap Tool
C. Custom Data Views
D. Profile-Based Filters

Solutions: