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CMA Category-Manager Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Tactical Planning & Execution | 25% | - Space Management & Store Clustering - Pricing Strategy & Analysis - Efficient Assortment Development - Promotional Strategy & Evaluation |
| Data Competency & Analysis | 25% | - Shopper Data & Geo-demographic Analysis - Panel Data & Advanced Analytics - POS Data Analytics |
| Professional Standards & Communication | 10% | - Ethics & Legal Implications - Fact-Based Storytelling & Presentation |
| Business & Supply Chain Knowledge | 15% | - Supply Chain Principles - Retailer Economics & Profitability |
| Category Assessment & Strategy | 25% | - Root Cause Analysis & Insight Generation - Category Definition, Segmentation & Role - Category Health Measurement |
CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. What is Midtown Mart's share of wallet (SOW) for Category X?
Table shown:
A) 27%
B) 25%
C) 60%
D) 75%
2. Why is it important for Category Managers to align promotional planning with supply chain capabilities?
A) To prioritize marketing goals over supply chain constraints.
B) To ensure product availability during high-demand periods and minimize stockouts.
C) To increase the variety of products offered during promotions.
D) To reduce the need for supplier collaboration during promotions.
3. Which of the following best describes incremental drivers in category planning?
A) Tactics that are changed often during a category planning cycle, such as temporary price reductions, ads, and displays.
B) Tactics that are only applied to niche segments within a category, such as premium product lines.
C) Decisions that remain constant throughout the category planning cycle, such as product assortment and shelf space.
D) Strategies focused on long-term category growth, such as brand positioning and market expansion.
4. What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?
A) To reflect actual buying patterns and substitutions.
B) To predict how changes in assortment will affect sales.
C) To determine the most popular products in a category.
D) To map the mental path shoppers take as they shop a category.
5. How does reducing the SKU count impact labor and operating expenses (OPEX)?
A) It primarily increases customer satisfaction without affecting labor or OPEX.
B) It has no impact on labor or operating expenses
C) It increases the complexity of inventory management, raising labor costs.
D) It simplifies ordering, receiving, stocking, and inventory management, lowering labor and OPEX
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: D |






