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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

A) Low click rates encourage the user to optimize content or link placement in other email sends.
B) High click rates indicates that the email subject line should be the focus of the email content.
C) Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
D) High open rates indicates that prospects are interacting with the content.

2. A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

A) True
B) False

3. A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?

A) Marketing Cloud Account Engagement landing page without a form
B) Marketing Cloud Account Engagement form handler
C) Third party form
D) Marketing Cloud Account Engagement form

4. The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync.

A) True
B) False

5. What form handler setting allows prospects to receive multiple autoresponders from form hour period?

A) Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
B) Attribute all prospect activities to prospect record after every submission
C) Disable Visitor Activity Throttling and send autoresponder emails after every submission
D) Execute form handler in real time after every submission

Solutions: