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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
| Topic 2: Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
| Topic 3: Email Marketing Best Practices | 15% | - Evaluate email design elements and techniques for effective campaigns - Differentiate elements that impact message deliverability - Demonstrate subscriber acquisition and retention methodologies |
| Topic 4: Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Topic 5: Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMMin its account.
What contributes to these unsubscribe reasons?
- A. Profile Center Unsubscribe
- B. List-Unsubscribe header
- C. Universal Unsubscribe
Correct Answer: B 🗳️
Explanation: Only visible for DumpsReview members. You can sign-up / login (it's free).
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
- A. Overview tab in email Studio
- B. Pending tab in Content Builder
- C. Tracking tab in Journey Bulkier
Correct Answer: A 🗳️
Explanation: Only visible for DumpsReview members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
- A. Add CAPTCHA validation to the form
- B. A double opt-in at signup
- C. Leverage a Smart Capture block
Correct Answer: B 🗳️
Explanation: Only visible for DumpsReview members. You can sign-up / login (it's free).
Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?
- A. Delivery Profile
- B. Send Classification
- C. Sender Profile
Correct Answer: B 🗳️
Explanation: Only visible for DumpsReview members. You can sign-up / login (it's free).
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
- A. Reply Mail Management
- B. Parameter Management
- C. Publication Lists
Correct Answer: A 🗳️
Explanation: Only visible for DumpsReview members. You can sign-up / login (it's free).
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