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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is traditionally developed during an organization's strategic planning process?

A) Product, packaging, placement, variety, and price
B) Programs, markets, targets, products, and features
C) Values, purpose, priorities, systems, and tasks
D) Mission, goals, objectives, strategies, and tactics

2. Which of the following competencies should a communication professional, engaged in strategic communication management, develop FIRST to ensure they add value to an organization?

A) Strategic advisory skills
B) Change communication
C) Leadership development
D) Business and financial acumen

3. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A) Contact the reporter with the correct information and request a correction be published, if possible.
B) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
C) There is nothing that can be done; the article has already been published.
D) The reporter made an error, so the director should demand a correction be published.

4. Which global communication trends impact how a marketing communication team may function?

A) The irrelevance of local media tracking and analysis
B) The use of media outlets and influencers to promote a brand
C) The growth of streaming video and audio platforms
D) The lack of convergence between internal and external stakeholders

5. Which part of the communication development process should be handled by in-house communication professionals?

A) Crisis and emergency communications
B) Strategy and project management
C) Speech writing and newsletter writing
D) Video production and web programming

Solutions: