Salesforce MC-Con-201 : Salesforce Certified Marketing Cloud Next Consultant

MC-Con-201 real exams

Exam Code: MC-Con-201

Exam Name: Salesforce Certified Marketing Cloud Next Consultant

Updated: Aug 18, 2026

Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Agentforce & AI Innovation11%- Marketing agents
  • 1. Automated campaign creation
    • 2. Content generation
      • 3. Audience segmentation
        - Conversational messaging
        • 1. Ongoing interactions across messaging channels
          • 2. Customer engagement
            • 3. Response handling
              - Predictive AI
              • 1. Selecting appropriate predictive AI features
                Topic 2: Analytics & Performance Insights8%- Reporting and analytics
                • 1. Matching dashboards to reporting requirements
                  • 2. Pre-built dashboards
                    - Marketing data and insights
                    • 1. Surfacing marketing data across Salesforce
                      • 2. Marketing performance insights
                        Topic 3: Campaign Design, Flow Orchestration & Content30%- Activation templates
                        • 1. Activation template configuration
                          • 2. Contact point value selection
                            - Personalized messaging data
                            • 1. Adding customer data to messaging content
                              • 2. Selecting appropriate data sources
                                - Flow orchestration
                                • 1. Flow types
                                  • 2. Flow elements and logic
                                    • 3. Trigger conditions
                                      • 4. Flow configuration settings
                                        • 5. Automated business processes and messaging
                                          - Personalization
                                          • 1. Content variations
                                            • 2. Merge fields
                                              • 3. AMPscript
                                                • 4. Repeaters
                                                  • 5. Handlebars
                                                    - Landing pages
                                                    • 1. Landing page components
                                                      • 2. Landing page configuration
                                                        Topic 4: Consent13%- Consent management concepts
                                                        • 1. Consent and compliance requirements
                                                          • 2. Consent in customer engagement
                                                            - Consent data model
                                                            • 1. Consent preference records
                                                              • 2. Platform consent objects
                                                                - Consent record management
                                                                • 1. Managing and updating consent records
                                                                  • 2. Creating consent records
                                                                    - Consent collection
                                                                    • 1. Consent banners on external pages
                                                                      • 2. Consent banners on marketing landing pages
                                                                        Topic 5: Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
                                                                        • 1. Linking multiple data sources
                                                                          • 2. Identity Resolution configuration
                                                                            • 3. Unified customer profiles
                                                                              - CRM data ingestion and activation
                                                                              • 1. CRM objects and records
                                                                                • 2. Audience segmentation and activation
                                                                                  • 3. Content personalization using CRM data
                                                                                    • 4. Actionable Lists
                                                                                      - Consumption and entitlements
                                                                                      • 1. Data 360 consumption-based entitlements
                                                                                        • 2. Platform usage optimization
                                                                                          • 3. Marketing automation consumption
                                                                                            - Data 360 data model
                                                                                            • 1. Connecting and harmonizing customer data
                                                                                              • 2. Data objects and Data Model Objects
                                                                                                • 3. Customer data activation
                                                                                                  Topic 6: Platform Setup & Governance13%- Marketing Cloud Next environment setup
                                                                                                  • 1. Data 360 provisioning
                                                                                                    • 2. Marketing Data Kit installation
                                                                                                      • 3. Core Org Edition requirements
                                                                                                        • 4. Permission sets
                                                                                                          - Business Units and governance
                                                                                                          • 1. Content and user governance
                                                                                                            • 2. Roles and Enhanced CMS Workspaces
                                                                                                              • 3. Business Unit requirements
                                                                                                                - Domain authentication and authorization
                                                                                                                • 1. Branded and authenticated email delivery
                                                                                                                  • 2. Domain authorization
                                                                                                                    • 3. Self-service domain authentication

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