Salesforce Certified Marketing Cloud Next Consultant : MC-Con-201

MC-Con-201 real exams

Exam Code: MC-Con-201

Exam Name: Salesforce Certified Marketing Cloud Next Consultant

Updated: Aug 18, 2026

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About Salesforce Certified Marketing Cloud Next Consultant : MC-Con-201

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics & Performance Insights8%- Marketing data and insights
  • 1. Surfacing marketing data across Salesforce
    • 2. Marketing performance insights
      - Reporting and analytics
      • 1. Pre-built dashboards
        • 2. Matching dashboards to reporting requirements
          Topic 2: Campaign Design, Flow Orchestration & Content30%- Personalized messaging data
          • 1. Selecting appropriate data sources
            • 2. Adding customer data to messaging content
              - Flow orchestration
              • 1. Automated business processes and messaging
                • 2. Trigger conditions
                  • 3. Flow types
                    • 4. Flow elements and logic
                      • 5. Flow configuration settings
                        - Personalization
                        • 1. AMPscript
                          • 2. Merge fields
                            • 3. Repeaters
                              • 4. Handlebars
                                • 5. Content variations
                                  - Activation templates
                                  • 1. Activation template configuration
                                    • 2. Contact point value selection
                                      - Landing pages
                                      • 1. Landing page components
                                        • 2. Landing page configuration
                                          Topic 3: Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
                                          • 1. CRM objects and records
                                            • 2. Content personalization using CRM data
                                              • 3. Actionable Lists
                                                • 4. Audience segmentation and activation
                                                  - Identity Resolution
                                                  • 1. Identity Resolution configuration
                                                    • 2. Linking multiple data sources
                                                      • 3. Unified customer profiles
                                                        - Data 360 data model
                                                        • 1. Data objects and Data Model Objects
                                                          • 2. Connecting and harmonizing customer data
                                                            • 3. Customer data activation
                                                              - Consumption and entitlements
                                                              • 1. Data 360 consumption-based entitlements
                                                                • 2. Platform usage optimization
                                                                  • 3. Marketing automation consumption
                                                                    Topic 4: Platform Setup & Governance13%- Business Units and governance
                                                                    • 1. Business Unit requirements
                                                                      • 2. Roles and Enhanced CMS Workspaces
                                                                        • 3. Content and user governance
                                                                          - Marketing Cloud Next environment setup
                                                                          • 1. Permission sets
                                                                            • 2. Core Org Edition requirements
                                                                              • 3. Marketing Data Kit installation
                                                                                • 4. Data 360 provisioning
                                                                                  - Domain authentication and authorization
                                                                                  • 1. Self-service domain authentication
                                                                                    • 2. Branded and authenticated email delivery
                                                                                      • 3. Domain authorization
                                                                                        Topic 5: Agentforce & AI Innovation11%- Marketing agents
                                                                                        • 1. Automated campaign creation
                                                                                          • 2. Content generation
                                                                                            • 3. Audience segmentation
                                                                                              - Predictive AI
                                                                                              • 1. Selecting appropriate predictive AI features
                                                                                                - Conversational messaging
                                                                                                • 1. Ongoing interactions across messaging channels
                                                                                                  • 2. Customer engagement
                                                                                                    • 3. Response handling
                                                                                                      Topic 6: Consent13%- Consent collection
                                                                                                      • 1. Consent banners on external pages
                                                                                                        • 2. Consent banners on marketing landing pages
                                                                                                          - Consent record management
                                                                                                          • 1. Managing and updating consent records
                                                                                                            • 2. Creating consent records
                                                                                                              - Consent data model
                                                                                                              • 1. Platform consent objects
                                                                                                                • 2. Consent preference records
                                                                                                                  - Consent management concepts
                                                                                                                  • 1. Consent and compliance requirements
                                                                                                                    • 2. Consent in customer engagement

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