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NEW QUESTION # 37
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers
- A. Data Extract Activity
- B. Verification Activity
- C. Filter Activity
- D. Import Activity
Answer: B,C
NEW QUESTION # 38
An analytics team wants to get real-time updates on transactional email metrics,specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
- A. Platform Events API
- B. Event Notification Service
- C. Data View Export with every send
- D. Data Retrieves on the Send Object
Answer: C
Explanation:
To get real-time updates on transactional email metrics, such as Sent and Not Sent, Northern Trail Outfitters should use Event Notification Service. Event Notification Service is a feature that allows marketers to receive real-time notifications of email tracking events via webhooks or APIs. Event Notification Service can help marketers monitor and troubleshoot transactional email sends and ensure compliance with legal obligations.References:https://help.salesforce.com/s/articleView?id=sf.mc_es_event_notification_service.htm&t
NEW QUESTION # 39
Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. _Send Data Views
- B. Contact History
- C. Send Logs
- D. Tracking Extracts
Answer: A
Explanation:
Explanation
To query Marketing Cloud for send data across SMS, Push, and email, Northern Trail Outfitters should use
_Send Data Views. Data Views are system-generated tables that store tracking and system data for different channels and platforms in Marketing Cloud. _Send Data Views contain information about email sends, SMS sends, and push sends across different business units and accounts. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_send.htm&type=5
NEW QUESTION # 40
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Use Journey Builder with a random split activity.
- B. Use Automation Studio with a random split activity.
- C. Create a random data extension within Email Studio.
- D. Create a random data extension within Contact Builder.
Answer: B
NEW QUESTION # 41
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. CreateSalesforceObject() AMPscript
- B. Bulk API
- C. SOAP API Calls updating objects
- D. Login Calls
Answer: A,C
Explanation:
Explanation
SOAP API calls updating objects and CreateSalesforceObject() AMPscript are both types of API calls that are counted against the rolling 24-hour limit in Salesforce. Login calls and bulk API calls are not counted against this limit. References:
https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/intro_api_concepts_limits.htm
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-co
NEW QUESTION # 42
Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. The wants to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended?
Choose 2 answers
- A. Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.
- B. Leverage enhanced dynamic content Mocks within Content Builder to create language-specific emails.
- C. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- D. Leverage personalization strings within the email template to pull in language-specific content.
Answer: B,C
Explanation:
Two options that could be recommended for localizing email content to speak to subscribers in their own language are:
* Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value. AMPscript is a scripting language that allows marketers to perform complex tasks within messages, such as looking up data from data extensions, applying conditional logic, or displaying dynamic content based on subscriber attributes or behaviors.
* Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
Enhanced dynamic content blocks are blocks that allow marketers to create personalized content based
* on rules and filters without coding.
Leveraging personalization strings within the email template will not help with localization, as they are used for inserting simple subscriber attributes or system information into messages. Leveraging Content Builder to create email templates for each individual language will not be efficient or scalable, as it will require creating and maintaining multiple templates for each message. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_ampscript_overview.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_ceb_enhanced_dynamic_content_blocks.htm&type=5
NEW QUESTION # 43
Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: A
NEW QUESTION # 44
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. Bulk API
- B. SOAP API Calls updating objects
- C. Login Calls
- D. CreateSalesforceObject() AMPscript
Answer: A,B
NEW QUESTION # 45
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Create a user-initiated message to logged-in customers to send once the website is restarted
- B. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- C. Create and send an apology email that includes a discount for a future purchase to all customers.
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: A
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION # 46
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
- A. Publication Lists
- B. Query Activities
- C. Data Filters
- D. Attribute Groups
Answer: C
Explanation:
Explanation
To allow for long-term self-sufficiency in segmentation, Northern Trail Outfitters should use data filters. Data filters are a user-friendly tool that allows marketers to segment their data based on criteria and conditions without coding. Data filters can also be refreshed and reused for different campaigns. Attribute groups are used to link data sources in Contact Builder, not for segmentation. Publication lists are used to manage opt-in preferences, not for segmentation. Query activities require SQL knowledge and coding skills, which the marketing team lacks. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_data_filters.htm&type=5
NEW QUESTION # 47
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a Data Filter on the_Click data view.
- B. Create and execute a Tracking Extract.
- C. Create and execute a SQL Query against the _Click data view.
- D. Create and execute a Subscriber Engagement report.
Answer: C
Explanation:
Explanation
A SQL query is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data view is a system-generated table that stores information about subscriber actions, such as clicks, opens, bounces, etc. The _Click data view contains information about each click event for each subscriber in the last six months. By creating and executing a SQL query against the _Click data view, the customer can identify all subscribers who clicked on a link within any email sent within the last six months. References: https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_as_data_view_click.htm&type=5
NEW QUESTION # 48
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
- A. API User checkbox is selected
Administrator & Marketing Cloud Administrator roles are applied. - B. API User checkbox is selected, no roles are assigned to user.
- C. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
- D. API User checkbox is deselected, all available roles are assigned to user.
Answer: A
NEW QUESTION # 49
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website that day. They want to set up a month-long welcome Journey which sends emails specific to the purchase such as the type of tent, the available accessories for the tent, and care of the tent at different points throughout the Journey. NTO also recognizes that due to their competitive prices, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?
- A. Journey Data
- B. Salesforce Data
- C. Entry Data
- D. Contact Data
Answer: A
NEW QUESTION # 50
The customer has the following requirements for storing engagement data in their data warehouse:
*All email open and click activity must be pulled daily from Marketing Cloud.
*Output files must meet the specific requirements for the data warehouse.
*All the activity must be provided via SFTP in one file.
Which automation workflow meets the customer requirements?
- A. Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity
- B. Report activity that generates Recent Send Summary report > Report delivered directly to SFTP
- C. SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity
- D. Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity
Answer: C
NEW QUESTION # 51
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
- B. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
- D. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
Answer: A,B
Explanation:
Explanation
Performing large-scale segmentation in Automation Studio before admitting contacts into Journey Builder can help reduce the amount of contacts admitted into the journey, thereby increasing the performance of the journey.
Creating prefiltered, sendable copies of data extensions for each journey instead of using the same entry source can also help optimize journey performance as it reduces the number of contacts that have to be processed for each journey. This can help with performance as the data extension is already filtered and therefore the journey has to do less work in terms of filtering the participants. For more information, see the Salesforce Certified Marketing Cloud Consultant Exam Study Guide[1] or the Salesforce documentation on Journey Performance[2].
[1] https://trailhead.salesforce.com/content/learn/certifications/marketing-cloud-consultant/marketing-cloud-cons
NEW QUESTION # 52
How do you use data designer to link the web analytics data to your subscriber data?
- A. Use a marketing cloud data extension
Answer: A
NEW QUESTION # 53
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A triggered message to send an email as soon as a customer completes a purchase
- B. A user-initiated message to send an email to customers who made a purchase daily
- C. A scheduled automation to send emails to customers who made a purchase daily
- D. A triggered automation to send emails to customers who have made a purchase
Answer: A
NEW QUESTION # 54
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.
How should they ensure this is accomplished?
- A. Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
- B. Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.
- C. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
- D. RMM accounts are unable to support this behaviors.
Answer: D
NEW QUESTION # 55
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
- B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- C. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
- D. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
Answer: C
NEW QUESTION # 56
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
- A. Link the data extensions in an Attribute Group.
- B. Create SQL Query Activities for the marketer to modify.
- C. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
- D. Establish data relationships and create Data Filters for the marketer to modify.
Answer: D
NEW QUESTION # 57
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?
- A. _ListSubscribers
- B. _Subscribers
- C. _EnterpriseAttribute
- D. _PublicationSubscriber
Answer: A
NEW QUESTION # 58
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?
- A. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
- B. Existing accounts cannot be upgraded to Multi-Org.
- C. Once an account is upgraded to Multi-Org, it cannot be turned off.
- D. Custom profile and subscription centers will not be required.
Answer: C
Explanation:
One of the considerations for upgrading Marketing Cloud Connect to Multi-Org is that once an account is upgraded to Multi-Org, it cannot be turned off. This means that the account will permanently have separate integrations for each business unit and Salesforce org, and some features may not work as expected in Multi-Org mode.References:https://help.salesforce.com/articleView?id=sf.mc_co_multi_org_account_considerations.htm&
NEW QUESTION # 59
How do you add a contact in contact builder?
Choose 2
- A. Import to MyLists
- B. Add manually to All Subscribers
- C. Import to All Subscribers List
- D. Import to DE
Answer: A,D
NEW QUESTION # 60
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers
- A. Pass web conversion data back into Marketing Cloud for use in email reporting.
- B. Recognize web traffic as originating from email instead of another channel.
- C. Track web activity from a click on an email URL back to a specific email campaign.
- D. Use the web analytics platform to trigger behavioral remarketing emails.
- E. Match subscribers to web activity by passing Subscriber ID through email links.
Answer: B,C,E
NEW QUESTION # 61
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